- Program: German Chancellor Fellowship
- Selection date: February 2005
- Business address (at time of selection): American Heart Association, Sacramento, United States of America
- Area of expertise: Business Administration
- Keywords: social marketing, fair trade, brand management
- Host: Prof. Dr. Hans-Ulrich Klör (Universitätsklinikum Giessen und Marburg (UKGM), Gießen, Germany), Prof. Dr. Oliver Schöffski (Friedrich-Alexander-Universität Erlangen-Nürnberg, Germany)
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