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Profile
| Research fields | Business Administration |
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| Keywords | brand internationalization, integrated brand tools, SME, German manufacturer, Chinese market |
Current contact address
| Country | Germany |
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| City | München |
| Institution | Allianz Aktiengesellschaft |
Host during sponsorship
| Prof. Dr. Georg Karg | Lehrstuhl für Betriebswirtschaftslehre, Technische Universität München, Freising |
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| Start of initial sponsorship | 01/01/2007 |
Programme(s)
| 2006 | German Chancellor Fellowship Programme for prospective leaders from the People's Republic of China |
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