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Profile
| Academic position | Full Professor |
|---|---|
| Research fields | Social Psychology, Industrial and Organisational Psychology |
| Keywords | Social psychology, Consumer science, Motivation, Self regulation |
Current contact address
| Country | United States of America |
|---|---|
| City | Minneapolis |
| Institution | University of Minnesota |
| Institute | Marketing |
Host during sponsorship
| Prof. Dr. Klaus Fiedler | Psychologisches Institut, Ruprecht-Karls-Universität Heidelberg, Heidelberg |
|---|---|
| Start of initial sponsorship | 01/06/2014 |
Programme(s)
| 2013 | Anneliese Maier Research Award Programme |
|---|
Nominator's project description
| Professor Vohs is a highly renowned, international expert in both fundamental and applied behavioral science. In the social psychology of motivation, her highly influential work on the limited-resource model of self-regulation and on will-power has become the focus of a world-wide research program. Her applied research on the impact of money on social behavior has become one of the most prominent themes of current consumer science. In Germany, she intends to collaborate with her scientific partners on self-regulation and adaptive cognition. |