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Profile
| Academic position | Full Professor |
|---|---|
| Research fields | Business Administration,Social Psychology, Industrial and Organisational Psychology |
| Keywords | consumer psychology, marketing |
Current contact address
| Country | United States of America |
|---|---|
| City | Austin |
| Institution | University of Texas at Austin |
| Institute | Marketing |
Host during sponsorship
| Prof. Dr. Manfred Krafft | Institut für Marketing, Universität Münster, Münster |
|---|---|
| Start of initial sponsorship | 01/09/2018 |
Programme(s)
| 2016 | Humboldt Research Award Programme |
|---|
Nominator's project description
| Professor Hoyer is well known internationally for his outstanding research in marketing as well as consumer psychology. His contributions to the areas of low involvement decision making and customer relationship management have shaped these fields of marketing science. During his stay in Germany, he continues his research on consumer behaviour, customer relationship management and marketing communication. |